01 // Arvo
A digital office space management concept designed to simplify meeting room booking, participant invitations, and access to reserved spaces.
View Case StudyAnastasia Soboleva
UX/UI Designer. Creating user-centered digital experiences
that help people accomplish their goals.
Open to UX/UI and Product Design opportunities
Selected projects
02 // FreeTime Uusimaa
A concept platform designed to help families discover free events across the Uusimaa region through a clear and accessible browsing experience.
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03 // OK Sananjalka
A responsive website for a new foot care practice in Finland, designed to introduce services, build trust, and make booking straightforward.
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04 // OnniBus
A redesign of the OnniBus mobile booking experience focused on information clarity, a simpler booking process, and accessibility for travelers with pets and mobility needs.
View Case StudyMy workflow
I design user-centered digital products
from research to digital experiences //
My process covers user research, content structure, UX/UI design, interactive prototyping, usability testing, and iteration. I create responsive and mobile-first experiences focused on usability and accessibility. For website projects such as OK Sananjalka, I also carry the design into implementation and QA.
01 // Research
& Strategy
Every project starts with understanding the goals, target audience, and user needs. I conduct research, analyze competitors, identify pain points, and define a strategy to create effective user-centered solutions.
02 // Content
& IA
I organize content into a clear and intuitive structure. This includes creating information architecture, planning user flows, and writing concise interface content that supports usability and improves navigation.
03 // Design, Testing
& Iteration
I turn ideas into wireframes, prototypes, and visual designs, test them with users, and refine the experience through iteration. Testing helps me check usability, accessibility, and consistency before finalizing the design.
About me
I focus on asking the right questions
to ensure that design works //
I’ve always been naturally curious about people — what shapes their decisions, what motivates them, and why they behave the way they do. This curiosity naturally found its way into my work as a designer.
My background in early childhood education and dance teaching strengthened my communication, observation, empathy and problem-solving skills. It taught me to listen closely, notice what may not be said directly, and ask questions that help uncover the real needs behind a problem.
These experiences continue to shape the way I approach user-centered design. I try to understand not only what users need, but also the goals and context behind the project. For me, good design starts with asking the right questions and understanding the problem before looking for a solution.
01 // Hard Skills
02 // Soft Skills
03 // Education
Bachelor of Culture and Arts, Digital Experience Design
LAB University of Applied Sciences
Expected graduation 2029
Vocational Qualification in Education and Guidance
Riveria
Graduated 2020
Higher Education in Public and Municipal Administration
RANEPA
Graduated 2014